The holiday season was in full swing in New York when AILA President-Elect Doug Stump and I “invaded” the city last week. No stealth maneuvers here, this was a planned, coordinated campaign – we were there to talk to the press.
Most of the reporters were people AILA Communications has been working with for a good long while. These journalists turn to AILA for expertise on immigration topics ranging from detainers to waivers, from DACA to H-1Bs. So, while juggling the schedule was a challenge, each reporter gave us a generous amount of time to share our views, to answer questions, and to see where we can be of most help in the future.
Did you ever wonder how we have been so successful at getting our members’ voices heard? Look no further than AILA’s crackerjack Communications Department! Kudos to Senior Director of Communications George Tzamaras and Manager of Communications Belle Woods not only for a successful tour, but for making it their mission that people turn to AILA as the reliable resource for immigration expertise.
The tour included meetings with The Guardian, the Wall Street Journal, CNN Money, the New York Daily News, CNN, the Associated Press, and the New York Times. Discussions ranged widely but here are some of the topics we covered:
• At every meeting, Comprehensive Immigration Reform (CIR) was the first topic that came up, and always led to a lively discussion about what did we think about the prospects for next year, and what did AILA think real reform might look like.
• We talked about what DACA means to our clients and their families and what we think we’ll see in terms of applications next year. We also highlighted how complicated a “simple” application can be, and how critical it is to have good legal advice in the process.
• We talked about the many ways our current immigration system is broken, and how the current mess is the inevitable result of multiple barriers to legal immigration that are literally written into the law or just part of the adjudications process, as well as illustrated how they affect businesses and families, alike.
• Producers and reporters wanted facts. And boy did we give them facts: facts about how difficult it is to navigate our current system; how unwieldy, unforgiving, and unfair the process can be; how much our nation needs its immigrant communities; and the high cost of letting politics instead of common sense dominate the discussion. And thanks, IPC, for making us look so smart!
• We talked about notario fraud and AILA’s efforts to educate the public about the danger these scammers pose to immigrant communities. We introduced them to resources on UPL, including AILA’s consumer protection website, http://stopnotariofraud.org (now in four languages).
• We also highlighted our Chapters’ and individual members’ extraordinary efforts to educate their communities about the risks and potential rewards of deferred action, the value of working with an immigration lawyer and how for many, getting good legal advice can mean the difference between a bright future and deportation.
While not a media meeting, another highlight of the trip was meeting with the Partnership for a New American Economy (out of Mayor Bloomberg’s Office), which was a great opportunity to talk potential partnerships/collaboration with AILA in the coming year. It was also a chance to learn from each other. For instance, PNAE has been involved in a micro loan program to help qualified DACA applicants borrow enough for government filing fees. The program has been in effect for a few months, and PNAE has promised to let us know how that progresses, as the $465 fee has been a roadblock for many young immigrants.
By the end of the second day of meetings, we felt like we’d definitely made an impact. While not everyone can get to NYC and blitz through meetings as we did, we want to emphasize that working with your local press outlets is something that AILA members around the country can and should do. Take a look at these notes, think about what the various outlets were most interested in, and pitch a story tailored to your local news outlet. Want some help crafting your message? Run a pitch by AILA Communications—George and Belle are more than happy to help.
So, let’s take a well-deserved break over the holidays and then come back in the New Year ready to take on the immense task of restructuring our nation’s broken immigration system.
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